The 13-Week Cash Runway Every CEO Should See (Cash Flow)

Your P&L tells you if you're profitable. It does not tell you if you'll make payroll in March. A 13-week cash forecast does.

It fits on one page and answers three questions:

• What's coming in, by week, that you'd actually bet on

• What's going out, by week, that you can't stop

• Where's the low point — and how close does it get to zero

The CEOs who get blindsided by a cash crunch are almost always the ones running the company off a monthly P&L and a bank balance.

Do you know which week is your tightest between now and Christmas?